Plum Boutique is the brainchild of Heidi Weeks and Tim Fisk, pictured here on that fateful night in December 2019 when we came up with the crazy idea. Plum is part of the Pioneer Valley Main Street Group, which includes Parker on Main in Greenfield and Herdis the Salon in Northampton. Our goal is to foster community vitality in downtown spaces by offering goods and services that bring joy, whimsy and excellence to the Pioneer Valley. Why? Because we freaking love it here.