Plum began as a spark between friends—Heidi Weeks and Tim Fisk—on a December night in 2019 when a wild idea became something beautifully tangible. What started as a joyful little shop soon grew into a gathering place, a creative outlet, and a love letter to our community.

Though we closed our brick-and-mortar doors in April 2025, we quickly realized that Plum was never just about a storefront. It was—and still is—about connection, inspiration, and the simple magic of finding something that makes you smile.

As part of the Pioneer Valley Main Street Group—alongside Parker on Main in Greenfield and Herdis the Salon in Northampton—we’re committed to bringing vitality to our downtowns by offering goods and experiences that spark joy, foster belonging, and celebrate our shared love of place.

Because Plum has always been more than a shop with an address—it’s a feeling. And we’re just getting started.